Personalized and non-personalized ads
Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. Our advertising providers make inferences about a user’s interests based on the sites they visit or the apps they use. This allows advertisers to target their campaigns according to these interests, providing an improved experience for users and advertisers alike.
Non-personalized ads are ads that are not based on a user’s past behavior. They are targeted using contextual information, including coarse (such as city-level, but not ZIP/postal code) geo-targeting based on current location, and content on the current site or app or current query terms.
How to allow non-personalized ads only on the Google UMP consent form:
You may follow these steps in order to allow non-personalized ads only to be displayed on our apps
Change ads consent any time
You can change ads consent any time in our apps from app Settings > Reset targeted ads consent or data protection consent